“Curated Caribbean” was an advertising campaign created for Sandals Resorts, built around a curated-content strategy to promote Caribbean travel and present Sandals as a familiar, trusted voice for authentic island experiences. The campaign spanned digital, print, and broadcast channels and positioned the resorts as a gateway to the Caribbean as only a homegrown brand can offer.
CUSTOM MAGAZINES
As part of the campaign, an editorial-style magazine was produced to give readers a deeper look at the island’s culture, music, and cuisine. The publication was crafted to inspire travelers with authentic, insider experiences beyond the resort while also showcasing the best of Sandals — from the beautiful common spaces and accommodations, to amenities and restaurants.
Other explored campaign elements included an online magazine, You tube videos and social media content.
